Pinterest announced a new AI feature on Tuesday called Beauty Guides that turns saved beauty inspiration Pins into actionable salon plans. Powered by the company’s visual intelligence and generative AI technology, Pinterest Intelligence, the tool translates everyday user ideas into professional terminology used by stylists and nail artists, such as balayage, root melt, or almond nails.
The new capability aims to bridge the gap between casual inspiration and salon appointments. When users tap a Get the Guide button within the app, the guides provide specific details on what to ask for, estimated time requirements, price ranges, and ongoing maintenance needs like trimming, toning, and touch-ups. At launch, the feature supports Pins related to hairstyle, color, nail shape, and finish.
This practical integration of generative artificial intelligence helps everyday users navigate complex salon visits with professional vocabulary and upfront cost and time estimates. Why it matters: The feature demonstrates how platforms can apply visual intelligence and generative AI to enhance everyday consumer tasks by bridging the gap between digital inspiration and real-world execution.