Startup ScrollEd has developed an application that converts dry text files and textbooks into an interactive, short-form feed resembling TikTok and Instagram Reels. Competing in the TechCrunch Disrupt Startup Battlefield 200 competition, Palo Alto-based ScrollEd aims to meet younger generations whose reading habits have shifted toward vertical feeds by delivering educational content through AI-generated video, audio, text, and quizzes. Co-founded this year by Stanford student Utsav Gupta and University of Pennsylvania student Rebecca Neff, the bootstrapper company uses a freemium model combining a free consumer feed with paid professional subscriptions and institutional licenses. The startup targets schools, corporate training programs, and individuals seeking better screen habits, while offering institutional clients engagement data and lesson progress reports. In the coming months, ScrollEd plans to execute its consumer launch, expand its lesson library, build source-checking workflows, and develop institutional pilots. Why it matters: ScrollEd addresses declining attention spans and long-form reading challenges by repurposing educational materials into engaging, short-form digital feeds.