Actor and director Mark Wahlberg stated at TechCrunch Disrupt that artificial intelligence has a valid place in filmmaking when used correctly to enhance projects rather than replace human actors and writers. Wahlberg revealed plans to potentially utilize AI technology to enhance stadium settings and other background elements in his upcoming Pete Rose biopic, emphasizing that the tool should support rather than supplant traditional production methods.
Beyond visual enhancements, Wahlberg addressed the possibility of utilizing scanning technology to create an AI replica of himself. While he has not yet visited the Creative Artists Agency scanning vault, he expressed openness to the idea of allowing his children or grandchildren to manage his digital likeness and image in the future. He noted that an AI version of his likeness could potentially allow projects like his animated series Ted to continue running for decades even after he is no longer able to perform or exist.
Despite his embrace of select digital tools, Wahlberg maintained that storytelling must remain at the core of cinema, expressing a preference for character-driven narratives over purely effects-driven spectacles. He acknowledged that while technology has evolved significantly since the early days of computer-generated imagery in films like The Perfect Storm, the primary focus should always remain on delivering compelling content for audiences.
This perspective highlights the growing intersection between traditional Hollywood production and emerging digital replica technologies.