Streaming platform Deezer announced on Tuesday that it is developing a new toggle to let users filter out AI-generated music, with the feature expected to launch before the end of the year. When activated, the toggle will prevent AI-generated tracks, albums, and related artists from appearing in search results, helping users focus exclusively on human creators. Deezer CEO Alexis Lanternier stated that clear user demand and an explosion of AI music on the platform catalyzed the new feature.
The company pointed to a previous survey showing that about 45% of its customers wanted a way to remove AI music from their feeds. Deezer introduced AI-detection tooling last year, tracking upload volumes that have since surged. While AI tracks accounted for 10% of daily uploads when the tooling was introduced, the company reported in July that over 50% of daily uploads, or an average of 90,000 tracks per day, were AI-generated.
Other streaming platforms have adopted different approaches to address the rise of artificial intelligence in audio. Bandcamp has completely banned AI tracks, Tidal halted monetization for them, and Spotify focuses on prominently tagging AI content. Meanwhile, Apple Music is also reportedly exploring labeling options, as listeners increasingly seek ways to navigate the influx of automated audio content.
This feature matters because it empowers listeners to easily curate their audio feeds and avoid unwanted automated content amid a massive surge in AI-generated uploads.