Apple CEO John Ternus defended the company's current position in the artificial intelligence landscape during a recent interview with Wired journalist Steven Levy. Despite being described as behind on AI over the past couple of years and delaying a more powerful version of Siri that finally launched this summer, Ternus stated that he really likes where the company is currently positioned.
Ternus emphasized that Apple will leverage AI in its new products, but stressed that the company does not want to ship technology simply for the sake of it. He explained that when Apple implements artificial intelligence correctly, users will not need to think about whether AI or traditional software caused a feature to happen, as long as it results in something users love.
When pressed about whether AI agents might eventually render traditional apps unnecessary within the Apple ecosystem, Ternus acknowledged the potential convenience while noting that the creation of products remains a deeply human and personal endeavor that the company loves to do. This philosophy highlights Apple's cautious and user-focused approach to integrating new technological capabilities into its hardware and software lineup.