AI startup Wabi is shifting from a prompt-based app maker into an AI messaging platform called Wabi 2.0, as demand for multifunctional AI agents accelerates. Founded by Replika creator Eugenia Kuyda, the updated platform functions as a personal agent that performs tasks while building customized interfaces on demand. The pivot positions Wabi to compete more directly with productivity-focused conversational agents, addressing consumer preference for structured software over endless chat histories.
The transition arrives as major industry players like OpenAI integrate interactive app experiences directly into general-purpose chatbot interfaces. According to Kuyda, chat-only agents suffer from cluttered histories, whereas consumers prefer a combination of conversational capabilities and visual software elements like scrolling and tapping. Through Wabi 2.0, users can organize ongoing tasks and generate dynamic mini-applications—such as calorie trackers, weightlifting logs, and family calendars—organized within specific conversational threads.
The new Wabi 2.0 application is currently accessible exclusively through invite codes distributed via social media platform X. This strategic product evolution highlights a broader industry shift toward hybrid interfaces that merge conversational agents with dedicated application elements for everyday productivity.